Hamden Police Department Proposal
The Agency at Quinnipiac:
Founded in 2018, The Agency at Quinnipiac University provides communications students with hands-on learning opportunities, connecting them with professionals and clients. Our expertise lies in social media, graphic design, photo and video, and written content. We are the Agency: we are the best of the best.
Team members
Emma Kehoe and The Agency at Quinnipiac
My Role
Account Executive
Problem
The main problem and goal that we faced when we had our first meeting with the police was they wanted an updated recruitment video. After making this video, we decided as an agency to pursue other goals to help further promote and push this video to a younger audience, like creating a landing page on their website and finding ways to revamp their social medias.
Process
Research
For our first step, we did tons of research on the Hamden Police Department itself along with also researching other police recruitment videos to see what worked and what did not work.
We attended an event and got footage that could possibly end up in the final video. We also met with two officers via Zoom biweekly to give updates and gather more information from them.
Collaboration
We then collaborated with our content and copy team and our photo and video team to start to create a recruitment video. The content and copy team helped us curate some interview questions that we would be asking the police and the photo and video team prepared for the full day of shooting.
We also began working with our graphic design team to create a landing page for the recruitment video as there was not one previously. There was also no designated spot for recruitment in general on their website, so we thought that would be a nice touch to add.
Finally, we also began working with our social media team to start to create some social media mockups along with a content calendar and some research to show when is the best time to be posting.
Solution
Recruitment Video:
Landing Page:
Social Media:
Impact
In The Agency’s efforts, we hope to increase The Hamden Police Department’s recruitment of younger people and to increase their social media presence with content that will attract a younger audience. Overall, working with The Hamden Police so closely was such a rewarding experience and I have learned so much about what it is like working in an agency.
