Save All Dogs Animal Rescue Social Media
My role: I was tasked with designing the aspects of the Facebook page for Save All Dogs Rescue. I had to create ads, make a Reel, and redesign how the Facebook page would look.
The Project: We had to collectively work together to redesign different social media platforms and email blasts. We chose to focus on Facebook and Instagram. We split up the work accordingly. We decided to do a total rebrand of the company because they had good pictures and enthusiasm, but the design was not all there; however, we did like the way they displayed the pictures in a frame, so we took that and made it more aesthetically pleasing.
Team members
Nick, Andrew, and Laura
Problem
Save All Dogs Animal Rescue needed to update their social media posts and presence so that they can have more traffic to their pages and ultimately get more cats and dogs adopted.
Process
Our group started by doing some research of the company and looking at what their current Instagram and Facebook look like. We wanted to see their overall voice and tone and how when we redesign we can keep that. We also looked at their current logo to see how we can improve its usability.
Current Logo:
Current Instagram:
Current Adoption Event Flyer:
Next Steps
Current:
Current Adoption Photos:
Current Facebook:
We then began to think of what the adoption posts will look like. We wanted to truly showcase the dogs and their adoptability. We kept the same concept of the framed pictures that you saw under the company’s current adoption photos, but elevated them just a bit. We wanted them to look more dynamic and interesting to look at.
Redesigned:
Solution
We began to build off of this with the rest of our designs.
New Logo:
New Instagram Designs:
New Facebook Page, Ad, and Reel:
New Adoption Event Flyer:
Impact
We believe that implementing these design changes to their social media channels will not only increase traffic but hopefully increase adoptions. These changes will allow for a cleaner and more modern look that will appeal to more people.
